Darpan Khurana
Jul 25, 2017 · 1 min read

#Fame was started on the same lines in India and got significant popularity via the Bollywood route. Unfortunately, in mid-2016, it got stuck with investor issues just before things started to turn good for the industry with the launch of Reliance Jio.

I agree that CDN costs are a huge barrier to build a profitable company in this space in India, marketing innovations such as brand placements, collaborations, live events can help reduce the gap between revenues and costs. Nonetheless, I believe that the ‘2-way interaction’ via a live streaming platform, and volume of quality contemporary content via short videos will witness a significant demand in the short term.

Apart from China, Southeast Asia is another good example illustrating the potential of live streaming and short videos. The success of BIGO Live, BeLive, Talktalk, etc. is more or less a positive indication.