How To Get Youtube Videos In Google Search Results (With Example)
Youtube is the second largest search engine in the world, next only to Google. Google, Youtube’s owner has slowly been rolling out video search results on the Google search engine over the last 3 years. We all know video is the future of content consumption. I’m here to put the idea out that Youtube is pioneering web search 2.0 and we can learn some pretty interesting things about video SEO with this perspective.
Google’s artificial intelligence (AI) has been doing semantic language research analysis for some time. They have figured out what types of search engine queries are most appropriate to show video search results that skip the line to the top of the page. This isn’t exactly public information. If everyone knew how to do it, it’d be abused and their search algorithm would be broken quickly. SO, what are the big tricks to skipping the search line with your Youtube video? Read on!
Naming Your Youtube Video With Trigger Words
Here’s a shortlist of Youtube trigger word semantics that are currently working well for most keywords that you can try today:
- “keyword review” and “review of keyword”
- “keyword tutorial”
- “keyword test”
- “what is keyword”
- “how to keyword”
- “keyword demo” and “demo of keyword”
- “keyword demonstration”
- “keyword explanation” and “keyword explained”
- “keyword lesson”
- “keyword is scam”
- “history of keyword”
- “keyword experiment”
If you already have a video made, just decide what the closest fitting youtube search trigger word combinations are best for the content.
Other Wording Combinations
You can also experiment with adding a verb in the present participle (ending in “-ing”) in front of the keyword near the title. Ex: Repair “keyword” into Repairing “keyword”.
It’s a good idea to test keywords and collect in bulk which ones can trigger video search results. You can make videos with the slight variations to rank multiple times for that keyword quickly.
Example To Bring It All Together
For an industrial automation manufacturer’s welding gantry video we did, I used Beam Welding Gantry Review and Beam Welding Gantry Demonstration to lock up the top spots, bypassing companies that were making this type of equipment for decades when we just started that product category.
Before the youtube video, we didn’t rank at all. After posting and giving it some time, video SEO lifted their website product page to the top over time, helping on-site SEO too.
It’s important to note that just changing your video title on Youtube without doing the rest of what I’m going to tell you may not be enough, depending on the competition for your keyword. Now you’re ready for How To Growth Hack Your Youtube Video’s SEO For Maximum Reach!
Originally published at https://www.thisonemarketing.com on September 29, 2019.