Why Your Colleagues Still Don’t Understand Hypermedia APIs
Luke Stokes

Looking forward to seeing you in Austin. I wish I had an answer for you. Unfortunately I think as long as we continue to be in a rat race to create disposable software as quickly as possible, it is going to be really hard to sell the value of more up front work for long term benefits. Having said that, I am really glad that I have FoxyCart and Huddle to point to when I am asked if anyone is doing hypermedia APIs in a commercially viable company. Keep up the advocacy, developers need to know this option exists.