Why Did Microsoft Buy LinkedIn?

Big news today — Microsoft bought LinkedIn for $26 Billion (Cash).

Why? Lots of pundits will tell you it was to augment various aspects, but fundamentally it comes down to one thing:


Peter Drucker says that business is really only two things: Marketing & Innovation.

Microsoft gets marketing totally. They used to be one of the best at Innovation but they have struggled lately — at least to innovate at the scale that Microsoft needs to innovate.

In this quick video I cover off why this makes so much sense.

Here’s a question for you first though?

What are you doing to innovate?

Originally published at UNFUK.