To be clear, this is not my theory. I’m writing about something that has appeared in the scientific literature. Recently I suppose, but it’s not my theory. Even after I wrote this, new evidence has already suggested I could make some changes to my interpretation of the concept. It’s something we’re continuing to learn about.
Cryotherapy is actually not this specific. What you’re describing is merely one type or one approach to cryotherapy. Cryotherapy is any local or general low temperature medical therapy. Everything from icing, to ice massage, to ice baths and even cryosurgery.
Really you should have just said fitness apps don’t work because they don’t change behavior. New apps coming onto the market need to find ways to do that. End post.
While calorie counting might not be effective (because everyone is bad at it, not because the principles of it don’t work) CICO is still a basic law of physics…