Darren HignettWhy you should outsource marketingAre you busy? If you are a business owner reading this, then the chances are the answer is yes, you are busy — but let’s expand on that…Oct 12, 2021Oct 12, 2021
Darren HignettCracking presentations — part II, are you selling?This blog post is part of a series about making ‘cracking presentations’ by Paul Sampson. You can read the first article here: So, how…Sep 7, 2020Sep 7, 2020
Darren HignettDo you need a website?Many marketers would be astounded that I have even asked the question. In today’s modern world and circumstances, how can anyone not have…Jun 1, 2020Jun 1, 2020
Darren HignettAre you selling napkins for $10,000 each?I have just finished reading ‘The Subtle Art of Not Giving A F*ck’ by Mark Manson (which if you would like an alternative perspective on…May 27, 2020May 27, 2020
Darren HignettDo you need video in your marketing?It can grab the attention of potential customersSep 5, 2019Sep 5, 2019
Darren Hignettwhat is a call to action in marketing?A call to action is, as the name suggests, a call or message to prompt someone to take action — and while this sounds straightforward…Jul 26, 2019Jul 26, 2019
Darren HignettShould you sell based on fear?In my book ‘Psychology in Marketing and Sales’, I talk about the power of fear and how it can be used to generate sales — but before we…Jul 25, 2019Jul 25, 2019
