A mobile phone user with success message for an app, demonstrating a key aspect of gamification
A mobile phone user with success message for an app, demonstrating a key aspect of gamification

Honestly, this is the first time selecting the topic has been a little bit of a struggle for the A-Z of UX. It could have been ‘grouping’ or ‘Gestalt’, but where’s the fun in that!

Let’s talk about gamification and how that can be utilised to enhance user experience.

Originally coined in the noughties, it’s still relevant as a design technique to incentivise users to complete what they might consider boring and mundane tasks.

What is gamification?

At some point, we’ve all had to do things we didn’t want to or found no fun in. …

About

Darren Wilson

UX Designer @ UXcentric www.uxcentric.co.uk

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