Highlights and Trends of Black Friday 2015
Black Friday shopping is shifting towards online stores as 88% people avoided brick and mortar stores, long queues and heavy rush. Black Friday 2016 is expected to hit high notes and break all shopping trends till now.
Every year the Black Friday creates a stir in the shopping arena by being the biggest shopping day of the year. Last year was no different as people were buying from all corners and from online and brick and mortar stores. The cities which showed highest sales online were Chicago, Los Angeles and Dallas_Fort Worth. Moreover, the trend shifted from going and standing in queues to choosing things on desktop, phone and tablets. 56.1% people were more laid back and shopped online.
Statistics of online shopping for Black Friday 2015:
More than half of the people shopped online: It was a record breaking shopping spree which was 16% more than 2014. Yes! 56.1% people chose to shop online in 2015 and that was highest ever in the history. The trend of online shopping is pacing up and so the online store owners should be ready for the future.
Record breaking sale: On Black Friday 2015, American shoppers spent $1656 million which was way above than $1505 million spent in 2014. This was a historic figure especially for online shopping markets and suggested that the future of shopping is online.
Highest mobile shopping: As smart phones and tablets became more popular in the modern era, people are shopping with their thumbs and mouse clicks. On Black Friday 2015, 36.2% of the total sales were done through M-Commerce. Another hike over the 27.9% recorded in 2014. Again, it proved that a virtual shopping globe is formed through mobile devices.
B&M stores Vs. eCommerce: According to the Sales force 2015 Connected Shopper Report, nearly 88% people avoided B&M stores. It could be the huge rush, quicker shopping options and long standing in queues which made them choose online stores over physical stores.
Desktop shopping stole the show: Desktop with its larger screen performed better in sales, conversion rate and average page reviews with percentage of 63.8%, 6.3% and 10.3 respectively.
Social media shopping: Social networking sites played a big role in spreading the shopping word to the globe. Data confirmed that there were over 1.4 million tweets referencing Black Friday in the seven weeks leading up to it, up from last year’s total of approximately 1.2 million. Facebook posts, Vine videos, and selfies took over social media feeds everywhere as people shared their love for a brand, product or experience they had. Black Friday 2015 is proof that social media use among consumers is rapidly growing.
Mobile shopping was dominated by Apple devices: There was a 400% move to Mobile Shopping on Black Friday Weekend of the Year. And Out Of These Shoppers, Around 77% Of The Shoppers Used Their Apple Devices And The Rest Of Them Shopped Online Through Android Devices.
Some of the reports that suggested that online shopping weighed higher than retail:
eCommerce companies have done their research and found that Black Friday 2016 would be bigger than last year. M-Connect Media, an eCommerce development company has predicted that Black Friday 2016 will be grander and larger than all the previous years. American shoppers are expected to make purchases worth $1876 million in this year and out of this, shopping worth $600 million would be done through mobile devices. The company predicts a 13.27% of year-over-year increase in total online sales.
Considering the last year’s statistics, it seems quite valid that Black Friday sales are increasing year-on-year. Let us glance through some of the reports given by companies that keep a keen eye on the sales of Black Friday every year. According to a survey conducted by Adobe last year’s Black Friday, there was a 14% growth in online spending which was a little less than the prediction of 19% growth.
The total amount spent in shopping online on the Black Friday was $2.74 billion. Out of $2.74 billion online sales, $905 million sales were done through mobile devices like smart phones and tablets. Out of this, 74 % ($670 million) was done through iOS and 25% ($230 million) through Android.
For US Black Friday 2015, the breakdown came particularly as: $368 million sales came from iPhone, $180 million from Android phones, $302 million from iPads, and $50 million from Android tablets. The difference between Android and iOS was so large because there are more iOS users in the U.S. and it is a general observation that normally the iOS device users spend more than Android users.
2015 Black Friday has seen 25% more social media buzz as compared to 2014 as there were approx. 4 million conversations recorded. Talking about the eCommerce stores, Amazon was all over the social media networks with more than half a million social media mentions which were twice more than the combined social media mentions of Target and Walmart. On the other hand Gap, was most talked about on Twitter and was also the higher grosser on the Black Friday. It has seen a 250 % increase year-over-year.
These figures were captured on the Adobe Marketing Cloud and consist of information of data through 4,500 retail websites visits. An observation was made of the 80% of all online transactions among the top 100 retailers in the U.S.
IBM suggested that on Black Friday 2015, mobile devices generated 57.2% online traffic and 36.2% of online sales whereas in year 2014, these gadgets brought around 49 % of online traffic and 27.9 % of sales. Mobile devices have been scene stealers with more traffic than desktop on Black Friday 2015. However, the customers have balanced the shopping between mobile and desktop.
The above reports prove that online shopping was the demand of the modern era and it has progressed every year. And same is expected in 2016. The upcoming Black Friday is anticipated to be much larger than last year and online stores should be ready for it.