Creative strategist and go-to-market consultant / Serial startup founder / Capacity for faith and rebellion / Freedom to all
My 10 Commandments of Blogging
I am the lord. Write about yourself. Write about your experiences, what you've learned, your thoughts and things you’re passionate about. It will make writing easier and the results more engaging.
Thou shalt have no other gods. Don’t write other people’s ideas, not those of your boss or anyone else who has “a great idea for a blog post”. If it’s not your own, it will be less authentic and less engaging.
No graven images. Don’t copy. Don’t follow trends and say what everyone else is saying, it’s boring. Challenge the status quo.
Not take the Lord’s name in vain. Don’t name-drop just for the sake of name-dropping. Mention industry leaders only if it’s justified and in context.
Remember the Sabbath day. Don’t write on weekends. Slack time is very important for coming up with new ideas. Let your mind rest and if an idea pops into mind, just jot it down.
Thou shalt not kill. Words can kill. Don’t hurt others in your writing — it’s bad karma.
Thou shalt not commit adultery: Don’t break an exclusivity promise you've made to a reporter. You shall not be forgiven and for good reason. If you’d like to republish content you gave to a third party, ask for permission and link to the original publication.
Thou shalt not bear false witness. Be truthful. Give accurate data. If you lose your reliability you lose everything.
Thou shalt not covet. Give credit where credit is due. If you’re basing your writing on someone else’s work, or if you were inspired by someone else, mention them and link to their work. If Kant could credit Hume for awakening him from his “dogmatic slumber” so can you.
Thou shalt not steal. Make it your own by adding real value. When Johnny Cash created his series of cover-albums American Recordings, he first sang the songs over and over again until he “made them his own”. He added value to the songs through his unique singing style. It’s natural to be inspired by the ideas of others, but to turn an idea into your own and make a meaningful contribution to the conversation, you must add value of your own.
This post was inspired by a question about The 10 Commandments of Content Marketing sent by Lisa Furgison via HARO
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