

Host of @Makereadypod, typophile, comedy nerd wannabe, UCllc intern, design autodidact, music junkie, soccer liker ...
…ncer or in a big company where you juggle many stakeholders, copy docs can help you stay organized. Presenting your work the same way each time also helps underscore your professionalism. You streamline your process, and your projects gain more consistency, thoroughness, and accuracy.
Brand is experience, experience is brand. Two parts that inform and support each other. ‘Brand’ sets the direction, answers the insight, and translates the business strategy into tangible actions, and ‘Experience’ delivers it, shows us what ‘sticks’ and what doesn’t, gives a company feedback, data, and measurement, to course correct against, and ultimately lets the world decide if something is going to become part of our everyday culture of fail dead in the water.