Top Mobile Marketing Trends to Follow in 2018

Darya Maksimenka
Jun 27, 2018 · 3 min read

Last year we witnessed amazing advancements and major changes in the uses of mobile app technologies. Huge brands like Google, Apple, and Samsung, among others, made great contributions towards increasing their share of the app-marketing pie. The technology is growing rapidly and new innovations and advancements are appearing every day. Along with cutting-edge and fast-growing technologies, there have been amazing changes in the world of mobile app marketing strategies. New entrants like Facebook, Snapchat, Twitter, Pinterest and many other social media platforms have drastically transformed the meaning of socializing.

The remarkable use of these apps has also motivated mobile marketing to move beyond the domain of innovation. When it comes to the world of mobile app marketing, it is important to keep pace with the upgrades and the updates. Frankly, it provides great opportunity for the users to familiarize themselves with this greatly innovative industry since it is completely based on communication. The mobile app industry has enabled the masses and the business sector, in particular, to communicate their strategies and ideas and information relating to their services or products to the world. Here, we list the top trends that are changing the world of mobile app marketing in 2018.

Live-streaming is the next big thing

With the help of live-streaming, mobile app marketing agencies are able to broadcast more products and services in real time. This trend was introduced a couple of years ago, and yet the industry seems to have benefitted more from its use this year than any other, and it is expected to continue to do so in the future. Live streaming has become an integral part of online marketing plans and strategies. Companies like Instagram and Facebook offer some of the biggest examples of this fast-growing social media trend.

The use of messenger apps

There is no denial of the fact that SMS (text message) marketing is one of the best tools in mobile marketing. In 2017, it was found that more than 5 billion people around the world own phones, whether it is a smartphone, iPhone or more basic model — this means that nearly two thirds of the world’s total population comprises mobile phone users. In the world of mobile marketing, text messaging apps help users and marketing companies to deliver information around the world in seconds. The top messaging apps of 2018 include Snapchat, Facebook, WhatsApp and Instagram.

Location-based mobile marketing

Though GPS facilities have already been in the industry for years, the advancements in location technology have been just remarkable. Mobile app marketing companies need accurate location information to make sure that they are targeting the right audience for the advertisement of their products and services. The location information also allows them to measure the response of a targeted audience. This trend is undoubtedly the hottest one of 2018 and is making the biggest waves among both mobile app users and marketing agencies.

Source: Top Mobile Marketing Trends to Follow in 2018 >>>

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade