Want to Dominate Influencer Marketing?
As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at brands, as they did in the past, they now look at their favourite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.
Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.
And if you think you can do without them, you’re wrong.
Influencer marketing is now a proven strategy embraced by brands and agencies across the industry. It’s the current darling of the marketing world with more than 60 percent of brands having implemented influencer marketing in their 2016 marketing strategy. The number is predicted to jump to 75 percent by the end of 2017.
So how do you find and reach out bloggers and influencers who can help you reach intended audience within your budget? Here’s an in-depth guide to get influencer marketing right:
- Define your target.
Before starting looking for influencers, do your homework. Who is your target audience? What content do they respond to? What social channels do they use most frequently? Where do they live online?
2. Find the right Influencer.
It’ important to define the type of influencers that would solve your purpose and matches your brand personality. Depending on your need, you need to define your budget and select appropriate channel.
3. Provide real value to Influencers.
You need to know that influencers have reputation.
Many brands mistake that influencers will do anything for the exposure. However, influencers get lots of offers just like yours and they tend to choose the brand that easier to work for them and their audiences would like. Keeping expectations clear and reasonable from the start will help your marketing easier.
4. Don’t Ignore Influencers with Small Audiences.
54% of consumers agree that the smaller the community, the greater the influence.
Influencer doesn’t necessarily have to have a huge reach. If your goal is to create content to use on your Instagram account, using a brand advocate that takes amazing photos may work better for you than paying top dollar for a celebrity.
Once the influencer have posted content, be sure to contact influencer to thank them for their work and to ask them to share the content with their audience. If there are comments for them to respond to, or even to tee up another opportunity to contribute content down the road.
Now you know 5 tips to dominate your Influencer marketing, go on and build your relationship!
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