My Experience while preparing for Product Management Interviews — Episode 1

Product Management interviews can be challenging, stressful but at the same time very fascinating and intriguing. There is no cheat code or a blueprint that can help you get from being an aspirant to being someone with one or many offers at hand. I am of the firm belief that Product Management is one of the most interesting and important jobs out there (absolutely!)

Image Credit: Lucidchart

Having said that, it is worth mentioning that practicing problems and doing a fair amount of research can definitely help in increasing one’s chances of getting shortlisted and eventually landing an offer that we all desire. Additionally, the more one talks to people who are experienced in this field, the better it is to let go of one’s inhibitions and be prepared for an array of diverse challenges that you’d face in an interview.

For now, let’s take a step back. Let’s first understand what the Product Management role is all about, and why it makes sense to be a Product Manager, especially if you have a tech background with a fair amount of marketing & sales expertise.
First things first: What is Product Management?
Product Management refers to a role that is responsible for managing one or more products in a company. Simple as that!

Product Management Manifesto

Image credits: Mind the Product

What is a Product?
A product is something that helps a user get from As-is state to To-be state. Easy, right? Well, all the complexities of Product Management are hidden in this very definition.
Let me explain: A user will see value in a product when they realize that

Thus, a product offers a solution that solves a desire, a need for a user, and thereafter, the user will be willing to use this product and sometimes pay money for it, once they realize the degree of utility of this product in their lives. So, a Product Manager is someone who would be responsible to manage this product, which means:

a) how the product takes shape,
b) in which direction the product heads,
c) how the product is positioned in the market,
d) how the product gets maintained,
e) how to talk to different kinds of teams who are responsible for bringing this product to life …and so on, and on, and on!

Image Credits: Career Karma

Very soon, you realize that this role, thus, is a generalist role for specialists (hah!) who can generalize their specializations as and when required. It’s like using a knife to spread butter on a bread toast and then using the same knife to spread jam on a bread toast, while never forgetting the possibility that the same knife can still be used to split bread toasts into two or more pieces!

Image Credits: Capterra Blog

I sincerely hope that you, my readers, will find it helpful in seeing value in upcoming future posts. I will be covering the following (each will have its separate post) in the next parts of this series:
1. Problem Definition, Market Research & Competitor Analysis
2. UI/UX Design
3. Data & Analytics
4. Importance of Technology
5. User Acquisition & Retention
6. Figuring out Metrics, KPIs, and OKRs

Feel free to reach me at forritesh@gmail.com for feedback, questions, and ideas. Thanks for reading!
Disclaimer: credits to all images used in this post are attributed to the original source in the captions. The author takes no credit for the awesomeness of these images and consequently all copyright claims should stay within the original source’s boundaries.

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