ISP Proxies Explained—The Perfect Companion

Data Journal
3 min readMar 24, 2024

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Illustration of ISP proxies

For someone like me, running a marketing agency that focuses on social media, these proxies are not just tools; they’re my partners in crime. I get a lot of questions from colleagues and friends regarding what those proxies are, and I decided to fully cover these proxies in plain English, without too much blabla.

What Exactly Are ISP Proxies?

They’re real IP addresses provided by internet service providers, making whatever you do online seem as regular as a morning coffee run. This blend-into-the-crowd feature is what sets ISP proxies apart. Unlike datacenter proxies that scream “I’m from a server farm!” or residential proxies that sometimes say “I am real, but I’m slow and unpredictable,” ISP proxies strike the perfect balance.

ISP proxies have the speed of datacenter proxies, and the real user feel of residential proxies, which makes them the perfect solution for many use cases.

Why ISP Proxies Rock: The Use Cases

For those of us juggling more social media accounts than fingers, ISP proxies are the secret sauce. They make managing multiple accounts across platforms like Facebook, Instagram, and Google Ads not just possible but seamless.

1. Social Media Management: When you’re managing multiple client accounts, the last thing you want is for platforms to sniff you out and block you. ISP proxies mask your digital tracks, making each action seem like it’s coming from a different, real person.

2. Ad Verification: In the ad world, knowing your ad is seen by the right eyes is gold. ISP proxies allow you to anonymously verify ads across different regions, ensuring your target audience is getting the intended message. For that, you can use residential proxies, whatever works best for you.

3. Market Research: Ever tried accessing a website only to be told, “Sorry, not available in your region”? ISP proxies are your ticket to unrestricted access, letting you conduct comprehensive market research without geographical barriers. In this case, you can use residential proxies too.

The Edge Over the Rest

So, why choose ISP proxies over their datacenter and residential siblings? It boils down to reliability and authenticity. ISP proxies offer the anonymity of residential proxies without the sluggish speed and the reliability of datacenter proxies without the red flags. It’s like having your cake and eating it too, with a side of internet stealth.

1. Stealth Mode: ISP proxies don’t raise alarms like datacenter proxies often do. You’re just another user in the eyes of detection algorithms.

2. Speed: Unlike residential proxies, which can be as unpredictable as British weather, ISP proxies offer the speed you’d expect from a direct internet connection.

3. Lower Risk of Blocking: Their legitimacy and speed make ISP proxies less likely to be blocked compared to other types, making your digital life a tad easier.

Now that we know the advantages, let’s speak about the pricing — which might be a small drawback for some businesses.

The Price of Quality

Perfection (sorry, I am bribed) comes at a price, and ISP proxies are no exception. Generally pricier than their datacenter and residential counterparts, ISP proxies demand a higher investment. But for digital marketers, the ROI in terms of security, speed, and reliability is well worth the extra pennies.

But hey, they are still cheaper than mobile proxies, so all those poor app use case companies are probably less lucky than you!

Conclusion

Residential proxies are the perfect solution for marketers, I am not sure about the other possible use cases to be honest. I wrote an article about the combination of antidetect browsers and ISP proxies, which proves my point perfectly.

For those who live and breathe digital marketing, ISP proxies aren’t just tools; they’re the perfect companions for almost any operation!

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Data Journal

Exploring the secrets of web data through scraping, collection, and proxies. Dive into the art of online data collection for growth and insight.