Phil Brown

A 20 minute video presentation to the Thrive networking group (Norwich) in H1 2022, tells you what you need to consider when using personal data for direct marketing activities (mostly B to C). It also covers the use of consent, legitimate interests, soft opt-in, business card exchange, how to handle (potential) customers just based on their email addresses and also what is not considered marketing, Finally there is a brief reference to B to B marketing and the need to be aware of the (UK) Corporate Telephone Preference Service (CTPS), just to remind you that you still have to take care when marketing to businesses!

To watch click on data protection and the implications for marketing

--

--

Phil Brown

Phil Brown

Data protection specialist since 2017, advising micro and SMEs (UK GDPR, PECR) as well as public bodies (UK GDPR FOI).