Jan 14, 2020The life of a Creative Director — in the age of data and AI | DatasineOnce upon a time, the idea of data informing creativity would be laughable. But, during the last decade as data-driven practices spread like wildfire, touching every industry from pharma to marketing, it became increasingly apparent that future-facing creative agencies need to get on board, too. This growing requirement for data-driven…Creative5 min read
Published in Datasine·Dec 6, 2019Can AI optimise the creative process?Talk of artificial intelligence (AI) “taking over the world” is rife in business right now. Set to reach a global spend of $57.6bn in 2021, according to IDC, the technology expected to cause mass disruption to industries such as manufacturing, healthcare and marketing. “Creativity isn’t something that we can code or teach a machine today” However, the creative sector seems to have…Artificial Intelligence3 min read
Published in Datasine·Oct 8, 2019Semantic content analysis will disrupt marketing — for the betterWe know that exceptional content is what makes a brand. We also know that analysing our data to very specifically target audiences is crucial for great ROI. But we rarely put the two together and use the data available to actually analyse what content works — and why. “The ability to see what indisputably resonates the most with our audience — and drives our bottom-line — is already in our hands” Yet knowing…Marketing4 min read
Jul 19, 2019Which images make the most successful Facebook ads?Images are the cornerstone of successful Facebook ads. We look at how to find the best images to create more effective Facebook ads. A picture is worth ten thousand words’ — Fred R. Barnard. Images in Facebook ads are a huge factor in their success. In fact, images are probably…Marketing5 min read
