By switching massively to a subscription model, the news sector is exposing itself to a crushing competition that can be mapped in two dimensions: the amount of discretionary income a person or a household can allocate to information (general, local, specialized) and the time that can be devoted to news consumption.
Yet pioneers from print, digital, radio and TV are showing us that new forms of resilience can yield new revenue models, deeper relationships with audiences and quality, impactful journalism. Their approaches question and reinvent the fundamentals of how we deal with power, generate income, build teams, tell stories and leverage powerful new technologies.
…ment has been treated as a tactical issue, outsourced to social networks like Facebook and Twitter. But as engaged journalism changes our perception of audiences from customers to stakeholders, I think we need to see audience engagement as an ethical issue, fundamental to the trust and transparency of public media.
It’s only as I finish this post that I realise just how much the team has produced in seven months, how we can improve and what we’re excited about for 2019. I think the Accelerator speaks volumes already, and that we are creating something significant, robust and impactful for not only engaged journalism but for wider journalism grant funding and acceleration in Europe. I hope you think the same.
What you love. What the world needs. What you get paid for. What your strengths are. The journey towards being a positive agent of change starts here. Find your purpose, communicate it transparently to yourself and the people around you, and put yourself at their service to help them find a purpose of their own.
An important step is to create an elegant exit. How are you going to leave the field behind? Who can continue your work once you’ve moved on to the next story? You don’t want to be seen as abandoning the network on which you relied upon along the way. You have the responsibility to not leave the network with a bitter feeling towards cooperating with journalists.
Here’s what you can do: get journalists and editors into UX testing sessions. Not only does it make the work of the product team tangible, but it helps them to focus on helping the end users rather than internal politics.