How to use Datavios Health Listing Tool to get your listing score.
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Images
If you want to buy a product offline, you can take the time to look at it, touch it, rotate it and try it out. However, when shopping online, you have to rely purely on your eyes.
That’s why product images are particularly important on Amazon: only an item that is presented in an appealing way will attract potential customers. The product image has two main functions on Amazon:
- Increasing sales: a good product image significantly increases the likelihood that a prospective customer will click through to the product detail page. This helps drive a higher volume of purchases, especially if more detailed photos of the product are available.
- Improving page rankings: if a product page receives more clicks and generates a higher volume of sales, it will rank better in Amazon search results. A good product images can help drive an increase in CTR and sales.
Amazon’s search algorithm is designed to offer the best possible user experience. That’s why product images are required by Amazon; including at least one main image is a prerequisite for listing products.
Title & Description
The key aspect of online selling is that it is all centered around browsing. Customers actively engage in searching for the products they want through a search engine, be it Google or Amazon. You have to assume that your audience sees enough titles on a single search than most store shoppers will see at their nearest mall.
This is why it’s extremely important for your title to be attention-grabbing. While we have already covered how to optimize your product description through keyword research, in this article we’ll be highlighting the various ways to make your title more effective.
What makes the product title so important?
The most crucial reason why your product title matters so much is that it helps you attract buyers and boost sales. And it does that by making use of Amazon’s unique search algorithm. Since it prioritizes titles and descriptions, and uses them as tools for ranking products relevant to buyers, the algorithm is what makes your product title an important aspect of doing business on Amazon.
Sellers with optimized titles will rank higher on the search results and are effortlessly able to attract buyers for the product. Moreover, customers find it much more convenient when they’re able to obtain everything they need to know about the product in one glance. As your product becomes more visible on the website, traffic increases and, as a result, so do your sales.
Reviews & Rating
Having positive online reviews can have an impact in a number of ways beyond the obvious appearance of avoiding negative feedback on your product listings. Receiving positive product reviews can help sellers reach the top of Amazon’s organic search results. As more positive feedback comes in and a product listing is rewarded, the cycle starts for even more positive product reviews.
“At the end of the day, products that consistently impress customers will be the ones that bubble to the top”
