I just had this conversation with a coworker. We were looking at a website together and I asked, “I’m a little confused with the navigation. What’s the reasoning behind it?” and that led into a conversation about websites as Art. *sigh*
Websites are not Art. Design for its own sake doesn’t work when you need to think about ROI, KPIs, and a quality user experience. Beautiful sites are amazing — BUT — when you lose the MEANING of the site, and not just the revenue-impacting meaning but what the site means to your users, then it’s all for naught.