Improving your e-commerce website

Since browsers and technologies have evolved the ecommerce websites increased its place in the net. Customers increasingly tend to buying online and commerce is bringing their shops to the “.com” business. But we already know that, and the big question always is how to get the best ecommerce website.
Of course the answer is not just one and there are a few guides to follow to improve an ecommerce website.
One of them is work with the structured data markups. It is a standard way to write down your content so machines can understand it. This micro data helps search engines to comprehend the subject-matter of your site. Google, Microsoft and Yahoo are sponsors of Schema.org, a collaborative community which promote schemas for structured data on the Internet on web pages, and over 10 million sites use Schema.org to markup their web pages and email messages.
By setting the proper meta-data, the relevant product information like product name, SKU number, product rating, price and even the product image will be easily found and it helps to better index in search results.
Some of search engines, like Google, create enhanced presentations in the search results page raising the raking page and the traffic to your website, because the customers feel attracted to click in this quick preview of your product information.

Lava lamp from Amazon displayed in an Enhanced Presentation after Google search. (Image source: developers.google.com)

Which item micro data are available to markup in Schema.org?

It’s possible to markup the basic properties of any offered product or service in you website:
• Name
• SKU number
• Category
• Image
• Rating
• URL
• Description
And if it is required there are options to annotate extra information of them, such as the related to, brand, color, model, sizes, etc.
Anyway there are other types of content in which these schemas work fine. Health and medical types, organizations, events, movies, news articles are part of a long list of the commonly used types.

More capabilities

There are more features if you realize how helpful it is and decide to put it to work. Breadcrumbs could be traced as well making your website climbs positions to the top of search results.
Social media is also a tool at the time to think in get better in the business and most of this social website uses this micro data to deliver your content into its sites. Pinterest is using them to create Rich Pins, populating the product image with a lot of information attached.
Google takes these markups to create a Sitelinks Search Box, which allows customers search inside the website without browse in it, at the results page.

Sitelinks Search Box after Google search. (Image source: developers.google.com)

CONCLUSION

Obviously is not the only way to increase your website traffic and is not the only method to get a better online shop. The loading page speed, a good design with proper behaviors, understanding the structure of a ecommerce website have their own priority when you are developing your online business, but it’s really important to follow the new and standard practices if you are looking for an excellent one. After all, most of websites traffic is from search engines so SEO still being a big part in Internet Business, it’s needed to leave it in right hands and avoid that, obviously, is not a good idea.

-Article written for ThinkSpot Group. See more at: http://thinkspotgroup.com/improving-your-e-commerce-website/

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