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Photo by Rita Morais on Unsplash

A goal without a plan is just a wish.

— Antoine de Saint Exupery

Have a vision, a compelling idea, but not sure how to make it a reality?

Descend to earth and start with a minimum viable product (MVP). A well-crafted MVP is your first opportunity for traction. It tests and refines your startup’s core value proposition with early adopters.

Easier said than done. The descent can seem dangerous. Where do you start?

What to build?

Like the Sphinx, product/market fit is a riddle. CB Insights reports that 42% of startups fail because there was no market need.

Never assume anyone will…

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Photo by Hal Gatewood on Unsplash

Moving fast is not the same as going somewhere.

— Robert Anthony

There’s something magical about a new idea. It gets your mind moving, blood flowing, and jolts you into a mysterious, excitable state. You’ve discovered a gap where something should clearly exist, but somehow it doesn’t. It just feels so right, so you better get there first.

Now you can do one of two things: You either take this cloudy, bubbling notion, this fever dream, and ask your engineers to crank out thousands of hours of code. …

Backlogs connect ideas to outcomes. A healthy one is a steady flow of value creation. A messy, superficial one embarrasses the whole team and smells of ineptness. We obsess and coddle them because they can make or break us.

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The Effectiveness Illusion

Shipping is fun — it feels great— but it’s not everything. A PM’s job isn’t to keep teams productively employed — it’s to convert customer pain into business value. When our heads are always down, stirring the pot, we risk forgetting some of the key ingredients.

As Drucker put it, it’s not about ‘doing things right’, but ‘doing the right things’…

David Britton

David is the Founder & CEO at ProdRocket (a startup studio) and cofounder of BookMigo, a social books app.

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