Dave Ingramn-Dimensional ExperiencesMy motto of late has become “personalization is hard.” This tends to raise eyebrows coming from the product manager of a personalization…Mar 22, 2016Mar 22, 2016
Dave IngramPersonalize for TrustPersonalization is about relationships. Relationships, about trust. Much has been written about the good, bad and ugly of personalization…Feb 22, 2016Feb 22, 2016
Dave IngramMarketing as Science: Beyond A/B TestingThe other day my niece asked me what the steps are of the scientific method. I responded with “form a hypothesis and run an experiment”…Jul 31, 2015Jul 31, 2015