Design Mood. 7 Motives to Create Mood Boards.
Tubik Studio

Awesome insights and in depth article about creating moodboards. One thing I’d be very careful about is what(!) you are showing the client. I delivered many moodboards to clients in my career and 90% of the time it scared the sh** out of them. It’s very important to not overwhelm them, be super clear about the aim of the moodboard and don’t rush it. Also don’t raise the bar too high if your design skills aren’t that good yet. We as designers get it, but the client usually hasn’t got the same level of imagination.

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