My girls are twins. But, of course, they go out of their way to look different. They have different hair colors, they wear different clothes. In high school, they had a teacher who, no matter what they did, would always call them by the wrong name. And it drove them…

You know those people who constantly ask for things from you? They ask and they ask and they ask. But they never really give you anything. How do you feel about those people? They get exhausting after awhile, don’t they? There’s something similar that happens in email marketing. If all…

Here’s the real reason why email marketing works so well. It’s what’s considered a permission-based marketing channel. So what does that mean? It means that people actually raise their hand and say, “Yes, please. I want to get messages from you.” There’s power in that act of opting in. And…

You know what I really love about email marketing? It’s that you can start where you are and then advance and make progress as you need to, as you grow your business. Typically, you’ll go through these three stages. Beginner When you first start, you’re collecting email addresses and sending…

Allow me to introduce you to Peter. I first met Peter, when I was interviewing him for the Small Biz Stories podcast. My team and I created the show as a way for successful small businesses to share their stories as inspiration for other small businesses and to better understand…

“We want lots of content for everyone, at every stage.” Not exactly helpful, but likely what you’ll hear from the powers that be. Overwhelming, to say the least. Especially if you’re new to the content game. It’s okay. It’s not the executive’s job to get into the weeds of how…

In a time where almost everyone creates content, you can’t rely on the act of publishing alone to help you stand out. To rise above the noise, you must make sure you’re putting real purpose behind everything you decide to create. If you’re in a role like content marketing manager…

Yep. I’m talking to you. If you’re ever going to get to where you want to be, you need to be writing. Why? Because when you write, you share your ideas, hone your skills, and build a body of work. A body of work that allows you to build an…

It’s a brilliant statement. Aspirational. You may not start good though. You’ll need to practice your craft. Hone your skills. Become an expert. A person with an authoritative knowledge. Share to help others. Teach them. Create. Then improve. Listen to feedback without ego. Adjust. Apply learning moving forward. Take pride in what you do. And get so good they can’t ignore you.