Great summary, Jay. A couple related observations.
- Typically 50% of the people only consume 3% of the $$ — often those are the people building digital health technology & lack understanding of the big problems & idiosyncrasies. The corollary is there’s little biz model for those things.
- For the 6–8% of people consuming 80% of the spend, it’s easy to justify analog/people-based solutions. And, thus far, they’ve proven to be more effective than digital health technology.
Having said that, we still find some compelling companies solving significant problems. The ones who stand out have done it with 99% percentile understanding of clever business models and go-to-market strategies.