The great Winston Churchill said, “Success is stumbling from failure to failure with no loss of enthusiasm.” Michael Jordan, arguably one of the best basketball players who has ever lived, noted that “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Everyone fails. Sadly, we’re not taught this crucial bit of information while we’re in school. The kids who fail repeatedly are often assigned labels…


Building a smart company requires all the traits they teach you in school: personal persistence, vision, acumen and inner confidence — but subscribing solely to that rationale, is too myopic.

Your company is never about you — it’s about your clients.

Please. Never forget that.

It’s only after you’ve started the company and had the time to recognize your personal points of failure, that you ultimately come to the conclusion that you must surround yourself with people much smarter than you are. Some people go out of business before they get out of their own way. But when you surround yourself with sharp people, you develop a consistent source of inspiration, expand your company potential, and build a team that actually enjoys each other’s company.

In the past 14…


Website development was the catalyst, a “blip” towards an interconnected omnipresent, ever-communicating “Singularity”.

By 1995, David Carson was the poster boy for an avant-garde and increasingly, subversive direction that graphic design was headed. He had built a global following of design school kiddies by bucking the traditional “ad-man” approach previously taken by Ogilvy, Burnett, Brownjohn and others with regard to clever, effective and readable advertising. Much like the controlled chaos of the Deconstructivists before them, in the cyclical karmic wheel of creative expression, Carson (and arguably Segura, Brody and others) had taken accepted graphic design in a direction that tore up the rules and started over. …


There is nothing in the world more horrifying and cool than a gorilla that behaves like a furious whale.

When I was a little baby designer, I found solace in a giant radioactive beast named Gojira. While the other schoolyard rats were scurrying around crying about Benji, Luke Skywalker, or god forbid - Bambi, I was weeping uncontrollably that those stupid Japanese scientists would dare murder such a heroic beast with an “oxygen depletion device” — all while he was having a little R&R time underwater between smashing up Tokyo power lines and cardboard huts.

Gojira, (or “Godzilla” for us elitist Americans who couldn’t be bothered pronouncing “go-jeer-a”,) meant “Gorilla Whale” in Japanese. As far as I’m concerned, there…


Small wins.

The Danish Energy Agency allocated EUR 4 million for public and private electric car projects. This will bring 1500 new electric cars to the streets of Denmark in 2014. With about 6 million people, they are approximately 1.5% the population of the US.

Bhutan, the Himalayan kingdom of 700,000 people, measures progress by the gross national happiness index. They also export 72% of their electricity. Nissan is helping them to build a complex infrastructure for charging their whisper-quiet Leaf electric cars.

Electric cars are so smooth, nimble and silent — you don’t even hear them coming.

In the United States…


A marketing revolution occurs every time a meme is discovered.

If you blinked, you may have missed that - for the moment - it’s all about health-related wearables. Generation X not only wants to, but firmly believes that we can live forever. Ask Ray Kurzweil, an elder statesman of futurism and author of The Age of Spiritual Machines, and The Singularity is Near, with the help of our machine overlords and a nice regimen of pills, we’ll soon be downloading our brain into the Universal Mind. Health wearables, in their current state, are the perfect snake oil to market to a generation hell-bent on avoiding purgatory…

davefletcher

Founder & Director of The Mechanism, a NYC digital agency founded in 2001.

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