The Chipotle Rule

Why I don’t eat at Chipotle

Chipotle is good, but I refuse to eat there anymore.

There’s nothing wrong with Chipotle. I know if I go to Chipotle every day, I’ll have a good meal every time, but that’s the problem.

It’s just…good.

Chipotle will never provide me a phenomenal experience — there’s a ~100% chance I’ll have a good experience and a 0% chance I’ll have an amazing one.

If I eat at Chipotle, I’m not taking enough risks in my life. I’m settling for good.

By forcing myself to go elsewhere I’m increasing the variance.

I’m taking a risk.

The likelihood that I eat at a bad restaurant increases. The expected value of my daily meal likely decreases too. Chipotle is pretty darn good — definitely above average.

I don’t want good in my life though. I want something more.

I want amazing life experiences.

What do you want?