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Perhaps I should have called this post ‘product balls’

Product people often arrive in their roles from disciplines such as business development, technology, marketing or design. Irrespective of your path into product you’ll obviously end up with strengths in some areas and weaknesses in others. It stands to reason then that you’ve got to protect your blind side. UX-focused product people need to listen to technologists with a keen ear, technologists need to listen carefully to business-centric requirements and turn them into values and constraints — your personal bias informs where you need to focus extra attention.

What I found useful as a model for identifying areas requiring attention in a technology company is to look at the organisation focused through a product bias lens. It’s a really simple idea and it’s easiest just to dive in with some diagrams. …


Dave Ganly

@Twilio product guy. Ex @Hailo product director. Ex @unrulyco head of product. Serial creator of experimental apps — latest is

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