I’ve been wanting to write a little more about behind the scenes in marketing at Drift, so thought it would be fun (and hopefully a bit different) to start by sharing how we got into the New York Times and how it all went down. If you’ve ever tried to…

In a world of hacks, tips, tricks, and shortcuts (especially for those of us working in tech/startups) there’s a lot to learn from a guy who never even wanted to be a businessman in the first place. Yvon Chouinard made tools for rock climbers. And that’s really all he cared…

We started running monthly webinars earlier this year at Drift. And as the list of monthly attendees quickly grew from 50 to 500 attendees, we needed to upgrade our webinar software. So I went to the website of the product we were using to try and add more seats —…

How does your company manage internal communication? — Surprisingly, one of the most popular questions people ask us at Drift is how we handle internal communication. And I say surprisingly because, well, internal communication isn’t exactly the most riveting topic. But there’s a reason a lot of people ask us about it: Internal communication is one of the…

We talk a lot about learning from others at Drift, and it’s become a key theme on our podcast Seeking Wisdom. So David Cancel and I sat down to talk about one of the best ways to learn from others: peer groups (based on David’s experience with other CEO’s and…

The Simple Framework We Used To Set Team Goals We spent two days last week up in Vermont for our 2017 company kickoff at Drift. And outside of skiing, eating, drinking, and bonding at the world famous Pickle Barrel in Killington, the main goal of the trip was to set…

This post originally appeared on the Drift blog, of course. But Medium is awesome with more eyeballs so I wanted to post it here too 🔑. 2016 was the first official year of the Drift blog. Sure, sure. Our blog existed in 2015 (I’m sure someone will go pull up…

From A Guy Who Always Hated Reading — “If you did the reading, this quick three question quiz will be a piece of cake.” Whenever a teacher said that in school, my heart started racing — because I never did the reading. Nope. I hated reading in school. So I would typically bomb all of those pop quizzes…

Talking Content Marketing, SaaS, Sales, And Bots With Hiten Shah — I’m sure you’ve probably seen Hiten Shah around the Internet over the last few years. He’s started three SaaS companies (Crazy Egg, KISSmetrics, Quick Sprout) and now he’s one of our advisors here at Drift. In fact, he actually used to compete with Drift CEO David Cancel 😳 Anyway, Hiten was in town last week, so we thought it would be fun to just sit down next to him and hit record.