Yeah brian.kramer. I’m saying that there are so many “publishers” out that for most startups (without a full-time PR team) it’s a waste of time to chase the big publications. The power has shifted with podcasts, Medium, blogs, etc. that there are so many people who have audiences — there’s a huge opportunity for PR there.
For you guys at CarGurus, it’s different — and with a PR team, I would be spending time working those big publications.