The story of the first Culture Map

Dave Gray
2 min readAug 29, 2015

Many people have asked me why I am working on something I’ve been calling the Culture Map, a tool for diagnosing, discussing and designing culture change in organizations.

To answer that question I need to tell the story of the XPLANE Culture Map, created in 2007. Here it is.

XPLANE has grown quite rapidly over the years, and as the founder of the company, one of the things I…

Dave Gray

Founder, XPLANE. Author, The Connected Company and Gamestorming