UX design leader and practitioner, creating and delivering products that people love.
…sibilities. We’ve fought to give away our agency. And we’ve fought not to have a seat at the table. We were all too happy to dribbble away our time while decisions were being made around us. (Shade.)
…ly the AIGA came closest, but closest isn’t even the right word because it contains the word close. They look at UX designers the same way Donald Trump looks at a vegetable. I do believe they had an opportunity to become the organization we needed, had they wanted to be it…
…implementation. Often, because people are so focused on the who and how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.