PinnedDave KangMy Life as an Octopus: A Generalist Framework for a Richer LifeI am this type of person, but I’ve never liked any of these terms:Aug 30Aug 30
Dave KangWhy IPP is better than ICP.You may have heard of “ICP” or “Ideal Customer Profile”. It’s used by businesses to describe exactly who they are targeting. This is also…Feb 21Feb 21
Dave KangHow to Create Content that Stands Out in a World of Sameness: The Zone of IntrigueAs a new content marketer, I’ve been thinking about how to stand out in a social landscape with millions of people clamoring for attention…Jan 14Jan 14
Dave KangGPT is What Happens When Engineers do the BrandingDo you know what the “GPT” in “ChatGPT” stands for? Me either, so I asked ChatGPT:Nov 16, 2023Nov 16, 2023
Dave KangBarnes & Noble Adopts Decentralized Brand StrategyIn 2001 I worked briefly at a Barnes & Noble in Silicon Valley when I was between jobs during the dot com crash. At that time, every Barnes…Nov 11, 2023Nov 11, 2023
Dave KangThe 4 P’s of Marketing are Obsolete. Meet the 1 Second Marketing™ FrameworkDo we really need another marketing framework? I say yes. Most of the central theories and practice of marketing still in use today were…Sep 13, 2023Sep 13, 2023