Dave Knox – Medium

Dave Knox

In my book Predicting The Turn, I talked about the concept of disrupting the disruptors where the…

To see a perfect example of this I spoke with David VanHimbergen, Head of Springboard Brands at The Kraft Heinz Company, which is the food…

2 min readApr 2, 2019

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In my book Predicting The Turn, I talked about the concept of disrupting the disruptors where the…

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Dave Knox
in
Hard Knox Life

Being the Best Marketing Organization w/ Jeff Weiser of Shopify

So, you want to be the best marketing organization in the world?Well, here’s what you need to do. Seriously. Performance marketing and…

2 min readMar 26, 2019

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Being the Best Marketing Organization w/ Jeff Weiser of Shopify

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Dave Knox
in
Hard Knox Life

Introducing the Predicting The Turn Podcast

Over the last year, I have not been nearly as active on Medium as I’d like to be. One of the factors driving that is a new podcast that I…

1 min readFeb 11, 2019

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Introducing the Predicting The Turn Podcast

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Dave Knox
in
Hard Knox Life

Every new beginning comes from some other beginning’s end

In 2010, I made the leap from Procter & Gamble to help open up the Cincinnati office of Rockfish. In the process, I went from a company of…

2 min readJan 9, 2018

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Dave Knox
in
Hard Knox Life

How the Constant Threat From Upstarts Can Inspire Big Companies to Disrupt Their Own Disrupters

In December 2014, Amazon launched Prime Now, its same-day shipping option. Just a short three years later, the service is in 40 different…

3 min readJan 2, 2018

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Dave Knox
in
Hard Knox Life

Emerging sectors can predict shifting consumer behavior

In the late 1800s, John Scott Haldane dedicated himself to improving the safety of coal miners by studying the effect of gases on human…

4 min readOct 5, 2017

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Emerging sectors can predict shifting consumer behavior

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Dave Knox
in
Hard Knox Life

The New Ways Established Brands Do Battle With Startups

When I started at Procter & Gamble, my first job was in a group called AP/DO, otherwise known as “deodorant” to normal people.

4 min readApr 5, 2017

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The New Ways Established Brands Do Battle With Startups

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Dave Knox
in
Hard Knox Life

Startups Are The Canary in The Coal Mine For Big Business

Many industries, particularly those of the largest Blue Chips, have been relatively stable when it comes to the fundamental markets in…

3 min readApr 3, 2017

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Startups Are The Canary in The Coal Mine For Big Business

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Dave Knox
in
Hard Knox Life

Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips

In my new book, Predicting The Turn, I discuss the high-stakes game of business between disruptive startups and Blue Chip companies.

3 min readJan 17, 2017

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Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips

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Dave Knox
in
Hard Knox Life

A Foot In Two Worlds

Mitch Kapor, founder of Lotus and renowned Startup investor, once said that design is:

2 min readFeb 22, 2016

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A Foot In Two Worlds

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Dave Knox

Dave Knox

Brand Marketer, Venture Investor, and Startup Adviser. Author of Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips.

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