Dave KnoxIn my book Predicting The Turn, I talked about the concept of disrupting the disruptors where the…To see a perfect example of this I spoke with David VanHimbergen, Head of Springboard Brands at The Kraft Heinz Company, which is the food…Apr 2, 2019Apr 2, 2019
Dave KnoxinHard Knox LifeBeing the Best Marketing Organization w/ Jeff Weiser of ShopifySo, you want to be the best marketing organization in the world?Well, here’s what you need to do. Seriously. Performance marketing and…Mar 26, 2019Mar 26, 2019
Dave KnoxinHard Knox LifeIntroducing the Predicting The Turn PodcastOver the last year, I have not been nearly as active on Medium as I’d like to be. One of the factors driving that is a new podcast that I…Feb 11, 2019Feb 11, 2019
Dave KnoxinHard Knox LifeEvery new beginning comes from some other beginning’s endIn 2010, I made the leap from Procter & Gamble to help open up the Cincinnati office of Rockfish. In the process, I went from a company of…Jan 9, 2018Jan 9, 2018
Dave KnoxinHard Knox LifeHow the Constant Threat From Upstarts Can Inspire Big Companies to Disrupt Their Own DisruptersIn December 2014, Amazon launched Prime Now, its same-day shipping option. Just a short three years later, the service is in 40 different…Jan 2, 2018Jan 2, 2018
Dave KnoxinHard Knox LifeEmerging sectors can predict shifting consumer behaviorIn the late 1800s, John Scott Haldane dedicated himself to improving the safety of coal miners by studying the effect of gases on human…Oct 5, 2017Oct 5, 2017
Dave KnoxinHard Knox LifeThe New Ways Established Brands Do Battle With StartupsWhen I started at Procter & Gamble, my first job was in a group called AP/DO, otherwise known as “deodorant” to normal people.Apr 5, 2017Apr 5, 2017
Dave KnoxinHard Knox LifeStartups Are The Canary in The Coal Mine For Big BusinessMany industries, particularly those of the largest Blue Chips, have been relatively stable when it comes to the fundamental markets in…Apr 3, 2017Apr 3, 2017
Dave KnoxinHard Knox LifePredicting The Turn: The High Stakes Game of Business Between Startups and Blue ChipsIn my new book, Predicting The Turn, I discuss the high-stakes game of business between disruptive startups and Blue Chip companies.Jan 17, 20172Jan 17, 20172
Dave KnoxinHard Knox LifeA Foot In Two WorldsMitch Kapor, founder of Lotus and renowned Startup investor, once said that design is:Feb 22, 2016Feb 22, 2016