Why People Pay for Subscription Entertainment Services
Karen Allen
13317

Well said! It’s very important that you were able to highlight that the world is shifting from marketing to consumers the pipeline of content to content that is made for me — the personal stake as you’ve mentioned, money aside.

The way I observe it, disruption is waiting to happen either in the sphere of content creation or behaviour of consumption. Kakao has already started experimenting with video being embedded on a messaging group, same as WeChat, and Facebook Live doing it already. Meanwhile, I just observed HBO Go/HBO Now actually premieres the latest episodes the same time as broadcast — a very small detail but does influence a change in behavior. Nonetheless, it’s a long game for revenue.