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This is really cool. I didn’t make it either, Sinan Sensivas did.

It is an interactive mind map of my Hexad and game mechanics. It’s really fun and an interesting way to learn it all.

Take a look and say hi to Sinan on Twitter

The Mindmap!

Gamification User Types By Andrzej Marczewski by Sinan Sensivas

Originally published at Gamified UK — #Gamification Expert.

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Super Mario Bros on the NES has been around for a very long time now, yet still, it exudes class and is a masterclass in game design. One of the reasons for that, in my view, is the simplistic choices that Mario has to make in the early stages of the game — especially the first screen. He has essentially four choices, two when presented with a bad guy and two when presented with an obstacle.

  • Obstacles: Use it, avoid it
  • Bad guys: Kill it, avoid it

So, when Mario is faced with an obstacle, he can try to break — which might yield goodies or just clear his path. He could try to just move around or over it, or he can use it to get to higher parts of the screen (or lower if you consider a pipe taking him to bonus sections). …

After the success of last week’s question to you all, I wanted to try it again — and say thanks for the advice!

As I sit here, the rate of infection in the UK associated with COVID19 is on the rise.

Yet public apathy towards it seems to still be increasing.

In our local shopping centre, we have a one-way system in place, so people do not cross each other’s paths. The stairs are for people going down between floors only. …

How do all?

So, rather than me offering my view on things, I want to put the ball in your court.

I have been reminded that I need to lose some weight and get healthier for a few medical reasons. I have done this in the past, but I am terrible at sticking to regimes, despite, or maybe because of, all the stuff I know about motivation and habit building! The irony is real!

What I would love is to hear your advice, words of wisdom and stories about losing weight and getting in shape. What worked for you? Did you use gamification? Did you use well-known plans or more obscure methods?

Let me know in the comments or on twitter (

Thank you in advance, I can’t wait to see what you can come up with!

Originally published at Gamified UK — #Gamification Expert.

How big a difference does gamification have to make to be of value to an organisation?

When I first started, I used to see some staggering statistics of how gamification had improved a process. 200% increase in productivity, 300% more users registered and so on. The issue was, when you asked who to see the real data, it was much less impressive. Sample groups would be 7 0r 8 people. The 300% increase could just have been 3 people registering compared to 0 people the week before!

However, many did not ask those questions, they just saw the big numbers and had unrealistic expectations of what gamification could deliver — expectations that some companies were happy to perpetuate to their own gain. The issue with this was obvious to the rest, if the expectation was that high and we honest few knew full well it could not realistically be delivered upon, people would lose faith in gamification — which is what happened. …

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Amazingly the question “But what if people get addicted to the solution and stop working” has come up in more than one conversation with clients over the years.

It’s an interesting question, that is worth thinking about. At first, it is easy to dismiss this as silly. When you think about it, thousands of games are released each year — about 9000 just on Steam in 2019 — the majority of them are totally unknown or fail. …

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This is from my guitar related channel, but I thought it was important to share it here as well (as I have not been sharing much here of late).

How are you? Let me know in the comments. Mental Health is a struggle many of us face and it is important to remember that you are not alone. The following link has a list of international mental health charities you can reach out to.

🔍 Find Me
Support Me on Patreon ►
Main website ►
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🎵 Get my music
iTunes ►
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Originally published at Gamified UK — #Gamification Expert.

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I don’t often share press releases here, but this seemed to be a very important and timely announcement from UKIE!

17th June 2020: This weekend, 20th–21st June, the UK games industry is calling on the British public to gather online to play and talk together in a united effort to tackle loneliness in the UK.

The PLAY & Talk weekend is taking place during National Loneliness Awareness Week and is part of the Department for Digital, Culture, Media and Sport’s (DCMS) #Let’sTalkLoneliness campaign, which aims to tackle the stigma of loneliness.

Across the Play & Talk weekend people of all ages, whether or not they consider themselves video game players, are encouraged to find just one hour to play together online,re-connect with loved ones or friends and have a conversation with the aim of reducing loneliness. …

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Just a short plea to the games based solution industry, be it gamification, serious games, VR whatever.

If you are going to use gamification as a selling point, please (please please please) don’t use a phrase like “we gamified the experience by adding points”

I was recently on a webinar where a developer was showing off an amazing VR experience, which had narratives and gameplay and was really superb. They then used the above phrase. “We gamified the experience by adding points”.

This devalued everything they had done and everything we as an industry try to do. …

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Hi all. I’ve been a bit quiet of late because believe it or not, lockdown has me busier than ever! However, I wanted to share some exciting news this week! Motivait’s been operating for several years now, designing, developing and delivering a range of digital engagement solutions to support over 27 million users across more than 40 countries.

So we thought it was time to give our website an update to reflect this — & it’s now ready for you to explore!

A new look, but still with the same Motivait commitment as before — still supporting organisations with their varying engagement challenges, still developing better ways to connect and communicate with people and markets — boosting participation, motivation and performance.

Originally published at Gamified UK — #Gamification Expert.


Andrzej Marczewski

Gamification consultant and designer, social media lover, games reviewer at @yarstweet, author of, husband & father of 2

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