Gamification is a little over 10 years old now, but has much really changed since its wild days of infancy?

I remember when I first started getting involved in 2011, it was a time of excitement, learning and playing. There were meetups, webinars, conferences, knowledge sharing and all sorts going…

For the first time in a while, I have a sort of new product for you! The Solution & Gamification Design Lenses Card Deck!

Basically it is a series of cards that contain questions related to various frameworks I use in my life as a solution designer. They cover ground…

I recently saw a news article that certain parts of America were trialling an incentive program to try and encourage more people to get the COVID-19 vaccine. The idea was that individuals could earn $100 by getting vaccinated.

If you have ever read any of my work, you will probably…

The last year or so has been pants to say the least. Personally it has taken a huge toll on my already dubious at times mental health! However, there has been one shining light since the later stages of 2020 — Mischief Movie Night In from Mischief Theatre.

Mischief Theatre…

It’s been a while since I wrote about the HEXAD user types, but the world does not stand still and I keep seeing them turning up in academic papers — which is amazing, so I thought it time to say a few words on things that have repeatedly come up!

When we design anything, be it user experiences, gamified experiences or even just Lego buildings — we become emotionally involved with what we are doing. We invest ourselves in the process and the outcomes of the process.

Because of this, it can be very hard for us to accept someone…

Ludic, or playful design, involves designing products or experiences through the lens of play. How do you make people feel safe to explore, encourage experimentation and even add some fun?

A while back I introduced my Play Framework, so you can find out more there, but essentially it’s all about…

In gamification, you will hear a lot about Flow. I myself have spoken about it many times. …

Well, happy new year everyone.

I wanted to start 2021 off by talking about an incredibly satisfying gaming experience I had over Christmas. Playing Animal Farm on my phone.

For those that don’t know, Animal Farm is a very stark book written by George Orwell in the 1940s that uses…

If you have looked at my User Types HEXAD or read any of my work (hey, Even Ninja Monkeys Like to Play is a great Christmas present to yourself or anyone you love….), you will have noticed that Disruptors are often portrayed as the bad guys of the group. Now…

Andrzej Marczewski

Gamification consultant and designer, social media lover, games reviewer at @yarstweet, author of http://amzn.to/IvmEG1, husband & father of 2

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store