Dave RothschildWhat is the purpose of a business?Most people say it is to earn a profit. Nope.Dec 20, 2016Dec 20, 2016
Dave RothschildPeak-End rule violation: “Did you find everything you needed?”I get this question from almost every store I shop at.Dec 15, 20161Dec 15, 20161
Dave RothschildShould I fire my Garmin running watch and hire the new Apple Watch ?Here is how I think about that decision from a jobs-to-be-done (JTBD) perspective.Dec 8, 2016Dec 8, 2016
Dave RothschildWhat are negative Jobs-to-be-Done?These are jobs I don’t want to do.Dec 7, 2016Dec 7, 2016
Dave RothschildUse this simple psychology rule to improve your customer experiencePeople judge an experience by the most intense point and the end point.Dec 7, 201626Dec 7, 201626
Dave RothschildHere is why hockey stick growth is even harder than you thoughtHistory shows you won’t hit the hockey stick growth in year 1, year 2 or year 3. There is a really long blade on the bottom of that hockey…Dec 6, 2016Dec 6, 2016
Dave RothschildYou might not be innovating when…You have never talked to someone that is using your product.Dec 5, 20162Dec 5, 20162
Dave RothschildJTBD — What does “Struggle” and “Progress” mean?Defining a job to be done is harder than it seems. The first step is to understand struggle and progress.Dec 2, 2016Dec 2, 2016
Dave RothschildinJobs to be DoneUse this simple psychology to get people to switch to your productI put the simple psychology of how to influence people to switch to my new solution/product into a tool called: The Switch Decision Canvas…Jul 20, 20162Jul 20, 20162
Dave RothschildinJobs to be DoneData Can Bury What Made You GreatCompany greatness comes from a large audience hiring your solution to get a job done significantly better than than a competitive…Jul 14, 20162Jul 14, 20162