David, thanks for sharing! Really enjoyed the read.
Pablo Cerrilla

Figure out the first unique, desirable output on your user’s journey. Unique as in different from the competition. Desirable as in obviously useful to your end-customer.

What I see happen a lot is a concern that your missing important things out. Remember it’s more important to be compelling than comprehensive. And it’s more important to explain why you’re different than why you’re better.

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