Dave ZwickerMarketing is Messaging — How to Build a Strategic Messaging FrameworkPart 2 of the Executive Marketing RoadmapSep 30, 2019Sep 30, 2019
Dave ZwickerA Marketing Roadmap for Business Leaders (Part 1 of 6)Follow this roadmap and your marketing operation will become an integral part of your business development and customer acquisition…Sep 5, 2019Sep 5, 2019
Dave ZwickerHow to Ensure Your Marketing Is Business-DrivenWhen a business reaches its first few million dollars of annual revenue, owners begin to get serious and systematic about sales and…Aug 28, 2019Aug 28, 2019
Dave ZwickerDebunking 3 Myths About Software Test DataSoftware Engineering is an exciting place to be these days. DevOps, Agile and Continuous Delivery are all buzzwords that represent a new…Jul 2, 2019Jul 2, 2019