Panda is now Part of the Core Google Ranking Algorithm
Google recently announced that the Panda update has been integrated into the ranking algorithm. This means all sites searchable on Google will need to be of high quality if they are to rank high on search results.
How though, does Google determine what is high quality and low quality content? Google provided some guideline questions for webmasters to help them with the issue.
According to Google, ask yourself the following questions:
- Would you trust the information in this article or blog?
- Is the post shallow in nature or is it written by an expert or topic enthusiast?
- Is the post a duplicate or redundant article on similar topics with slightly different keyword variations?
- Would you give out your credit card information to the site?
- Does the post have spelling, factual or stylistic errors?
- Does the post try to guess what might rank well in search engines or does is it driven by genuine interests of site readers and visitors?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
The era of simply writing and posting content on whatever topic we deem interesting seems to be closing in. High-quality, well-researched content with no grammar or stylistic errors is going to win moving forward.