Thanks for this thought-provoking article. I’m hearing more and more about the importance of tone and voice, but it often seems abstract as to how to actually define and implement a voice.
You mention that recognizing your brand and product voice makes a huge difference, and that often means catching the slightest of nuances and inflections. Can you give an example?
You also stress the importance of clear product voice principles and solid examples of how that voice sounds. Can you share some principles and examples?
Lastly, do you have any suggestions for how to create product voice principles?