Week 6 Ironhack — Curated Event Microsite

  • A prototype of the website with micro-interactions
  • Responsive web (minimum 2 breakpoints)
  • Style Guide (including states)

Research findings

Visual Competitive Analysis
Brand Positioning Map

Target Audience

My 2 User Personas
Narrowing down the brand attributes

Branding

My Mood board with audience results listed in pink
A few Style Tiles and Logo redesign variations

Wireframes

  1. User checking the artist lineup
  2. User checking how to get to the festival
Mid-fi Prototype
Iterations of the hi-fi wireframes
My Style Guide

Desktop & Mobile Prototypes

Desktop Prototype with hover over effects
Mobile Prototype
Tablet Prototype

Considerations

Principle gives smoother, animated prototypes but is more difficult to use than Figma

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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store