I’m primarily an artist, though I paid for my sins by working in advertising and marketing for about a decade. This article made me think very hard about marketing my art, my positioning and branding… no, wait. It made me think about the PEOPLE who want and need my art but don’t know it yet.

This is, thankfully, light-years away from “do a SWOT analysis of the widget market”, which takes no account of the emotional response that lies behind every purchase of a non-essential item (well, art IS essential, but I would say that, wouldn’t I?). And it helps with the peculiar sales problem of an artist, which is — I’m not doing a SWOT analysis because I’m going to produce the damn art anyway.

I think what I’m really saying is that good ideas have almost infinite reach and this memo was full of good ideas. I found it fascinating, humane and perception changing. Thank you.