Proactive Security Market: Global Demand Analysis & Opportunity Outlook 2036

David
3 min readFeb 22, 2024

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Research Nester’s recent market research analysis on “Proactive Security Market: Global Demand Analysis & Opportunity Outlook 2036” delivers a detailed competitors analysis and a detailed overview of the global proactive security market in terms of market segmentation by component, enterprise size, product, industry vertical, and by region.

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Growing Concern for the Cyber Security to Promote Global Market Share of Proactive Security

The growth of the market is due to the demand for proactive security will be intensified due to increased use of cloud technology, creating a number of market growth opportunities in the forecast period. By reducing costs, while increasing company alertness, cloud-based identity verification solutions make it possible to reduce the cost. In order to protect their IT systems against cyber-attacks and data breaches, businesses are modernizing with cloud computing. By 2025 200 billion bits of data will be stored in the cloud. There are 60% of the world’s corporate data stored in the cloud. A multi-cloud infrastructure has been adopted by 90% of large companies

In addition, governments have put in place strict policies and regulations, e.g. GDPR, PCI or DSS, demanding companies change the way they do business and invest in preventive security measures. Furthermore, proactive security solutions have been adopted by businesses to cope with the increasing number of cyber-attacks and malicious software as it has increased market demand for proactive security solutions.

Some of the major growth factors and challenges that are associated with the growth of the global proactive security market are:

Growth Drivers:

· The surge in Cyberattacks is increasing, which is broadening the market

· Rising demand from the banking sector for proactive security

Challenges:

The most important factor that is likely to hinder the growth of the active protection market is the complexity of the implementation of preventive security measures. Getting a good overview of all your assets, and having accurate connections between security solutions and numerous other things are the main challenges. The growth of the market in this period could be hindered by these factors. High implementation costs and lack of awareness are some of the major factors anticipated to hamper the global market size of proactive security.

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By enterprise size, the global proactive security market is segmented into SMEs and large enterprises. The SMEs segment is to garner the highest revenue by the end of 2036 by growing at a significant CAGR over the forecast period. As SMEs are more exposed to data breaches inside and outside of the company, this segment gains a high degree of traction in the market. Organizations can keep and protect their most important data in the event of a data breach if they adopt effective security solutions. Proactive security solutions provide organizations with a holistic view of their security infrastructure and help them to make better use of safety vulnerabilities, as well as monitor all products in the area from one single platform. The Accenture cyber-crime study found that almost 40% of attacks on SMEs were carried out by hackers. Only 14% of these accounted SMBs are prepared to face such an attack. Small and medium-sized businesses are spending an average of USD 826 on cybersecurity incidents, which is USD 653,587. SMEs are still implementing proactive security measures, given that they’re facing malware-based or DNS-based cyber-attacks.

By region, the Europe proactive security market is to generate notable revenue by the end of 2036 as a result of the increased demand on companies to safeguard client data and follow tight regulations. In addition, there has been a quick deployment of proactive security in the region to combat the increasing number of assaulting strategies. The growing need to handle strict standards and compliances, as well as the increased use of IoT, BYOD, and smart mobile devices, have a substantial positive impact on the regional market.

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