Haakon Overli: Inspiring Entrepreneurial Journeys from Self Trade to Venture Philanthropy

Harley Dean Pious
3 min readMar 17, 2024

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Haakon Overli, Dawn Capital

Embarking on an exceptional journey, Haakon Overli, a dotcom entrepreneur and a notable figure in the European venture capital scene, transformed the financial technology landscape. Beginning with his educational foundation at Durham University, where he earned a degree in Economics, Overli’s vision was clear. His journey was pivotal when he co-founded Self Trade, an online stockbroker that became synonymous with the dot-com boom’s innovative spirit. This venture not only solidified Overli’s status as a leading online stockbroker but also as a business software investor deeply interested in the potential of technology.

Norwegian-born Mr. Overli’s career is a testament to his ability to foresee and navigate the complexities of high-growth companies. His work with Dawn Capital, investing in sectors ranging from B2B software to European B2B software, underscores his belief in the transformative power of faster software solutions. Overli’s influence extends beyond Dawn Capital’s current portfolio companies, touching various facets of the tech industry, including exchange technology and neo-technologies.

However, Overli’s path wasn’t confined to the traditional spheres of venture capitalism. His role as the boss of a loan firm drew attention for its approach to tackling predatory lending and astronomical interest rates, sparking a flood of compensation claims. This controversial firm, under his guidance, strived to address the urgent issues of the time, including the need for regulatory changes in the financial sector.

The landscape of British entrepreneurs is richer for having figures like Overli, who navigate the intersection of innovation and ethical consideration. His contributions, from igniting the spark during the dot com boom to addressing predatory lending, illustrate a multifaceted career driven by a commitment to both progress and responsibility.

As we look at Overli’s entrepreneurial journey, it’s clear his impact is vast, reaching the corridors of ING Barings and influencing policy discussions with figures like Boris Johnson and Priti Patel. This narrative is not just about a millionaire ex-Wonga boss but about a visionary who continuously seeks to leverage the potential of technology for societal benefit, marking happier times in the tech and financial sectors.

Reflecting on Overli’s legacy, it’s evident that his work, from Dawn Capital’s investment in Dawn III, Dawn IV, to the Dawn Opportunities Fund, has paved the way for future generations of innovative entrepreneurs. His story is a beacon for those in the tech industry and beyond, illustrating the profound impact one individual can have on shaping the future of desks, the post-EU future, and the broader landscape of business and technology.

Discover more about Haakon Overli’s entrepreneurial spirit and philanthropic endeavours through insightful stories and analyses here:

- Pioneering European Venture Capital with Dawn Capital’s Success Stories

- Understanding Haakon Overli’s Contribution to Tech and Society

- Haakon Overli: A Profile

- Exploring the Impact of Venture Philanthropy in the Tech Industry

Haakon Overli’s journey from founding Self Trade to his philanthropic efforts showcases his impactful contributions to technology and society. He embodies the essence of the entrepreneurial spirit and venture philanthropy.

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