As our world gets more complex, chaotic, and unpredictable, this assumption gets riskier and riskier. The downsides of not benefitting from randomness become ever greater. That’s because the greatest breakthroughs usually come from connections that are unexpected, unusual, and unorthodox. When we impose too much order on our ideas, it is these very connections that slip through the cracks.
If you want to change a person’s thinking, you have two levers. One is by changing the questions they ask and the other is giving them more inspired answers. Your world is the product of your thinking and if you want to change that world, you just change the thinking.” — Adam Robinson
Like so many other aspects of the internet, mobile payments success will accrue to large players with reach and scale, and smaller, niche players with a dedication to customer experience, community-building and differentiated product offerings. What these two ends of the spectrum have in common is a focus on controlling the user experience and payments infrastructure end-to-end.
… distribution. They’re trying everything from controversial adverts to event-based business models. Barstool has an exploding physical product business that drives significant revenue. This non-traditional revenue channel is being copied by the likes of BuzzFeed, among others. Simply put, Barstool makes money which makes them sustainable.
…r experience happened organically, not relying on a native Facebook product to manage transactions. Context, intent and liquidity — the hallmark of all great marketplaces — drives Facebook Groups and significant social commerce.
…at were never able to be recognized, or more correctly, monetized, in the old world of advertising. The internet, the data it generates, and the companies that own and utilize that data best, will be the driving forces behind the monetization of niches.
…her there will be hundreds, or even thousands depending on the specific needs of the niche markets. The purpose of advertising in this world, then, will be to pair niche consumers, whose needs were never profitable enough to be met, with niche products, whose production was never profitable enough to be realized.
… be paired up with goods that meet their biological tendencies, rather than their consumptive ones. This world will also be devoid of branding, because in a world that relies on perfect information, there will be no need for branded trust. The cheaper of two identical goods will always and everywhere be purchased, as opposed to what happ…