Naked Brands: Basketball

Lebron James, NBA Twitter, and The Future of Basketball

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On social media, people want to connect with people — not companies. Likewise, people increasingly want to connect with stars — not teams.

Let’s go back to the future.

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State of the Leagues — The NFL vs. The NBA

As the NFL loses popularity, the NBA is thriving.

Progressive Actions

Historically, leagues have tried to distance themselves from partisan political frictions. They have honored the troops and flown fighter jets over stadiums during the Star Spangled Banner. Leagues have held poignant moments of silence to honor the victims of tragedies.

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Miami Heat players commemorate the death of Trayvon Martin

Media Savvy

The marketing strategies of American sports leagues reveal their priorities: the NFL markets the shield, the MLB markets the franchises, and the NBA markets the players.

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NFL Logo
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Source: Washington Post

Snacks, Meals and #NBATwitter

Twitter is the hub of basketball’s fervent fandom.

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#NBATwitter Commercial
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Watch all five players on the Phoenix Suns (start running at the same time)
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Trevor Ariza (Left) and Chris Paul (Right) Look the Same Way at the Same Time

Evolving Fandom

The visibility of NBA stars in the social media age — on and off the court — are driving shifts in fandom.

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Video Games

Through video games, basketball fans like me experience the NBA experience first hand. As a kid, I spent hours playing NBA-inspired video games, from Backyard Basketball to NBA 2K, and tasted the mystical dominance of my favorite players.

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Screenshot: NBA 2K’s Open Neighborhood Setting

LeBron Makes the Rules

LeBron James is keenly aware of the weight of his influence.

Return to History: The NBA’s Media Struggles

In lieu of the NBA’s recent success, it’s easy to forget how intensely the NBA once struggled.

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Sports Illustrated, 1979
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LeBron James walking through an NBA arena with customized Beats headphones

NBA Fashion: A Turbulent History

The NBA’s love affair with fashion is an accident of history.

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A Collection of Loud NBA Fashion Statements

Russell Westbrook

No NBA star is more synonymous with fashion than Russell Westbrook. In the off-season, you’re as likely to find Westbrook in a boutique shop in Milan as you are in the gym.

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Westbrook’s Nerd Glasses
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Russell Westbrook Enters the Arena

Naked Brands

Until now, we’ve been building up to our central theme: the rise of Naked Brands in basketball.

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ESPN has 9.7 million followers; LeBron James has 36.7 million.

LeBron James — A Media Mastermind

LeBron’s career has paralleled the rise of social media.

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LeBron James rocks Beats headphones. Source

Beats By Dre — An Iconic Naked Brand

Why is that lowercase “b” so cool?

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LeBron James and Dr. Dre. Source
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LeBron James Wears Beats by Dre

Basketball: Made for Naked Brands

“Naked Brands” and basketball are a match made in heaven.

Naked Brands: The Future of Basketball

The triumph of Naked Brands and the popularity of LeBron James remind us of the burgeoning allure of transparency and the appeal of animated characters.

Footnotes

¹ ESPN gave away the airtime to LeBron.

  • 50: Average age of football viewers in 2016
  • 42: Average age of basketball viewers in 2016
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Exploring the internet one post at a time. Find me @david_perell.

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