What’s the single most important lesson you’ve learned in writing?

I can’t believe it took me a year to learn this.

The single most important lesson I’ve learned from a year of writing is that the story should always be the vehicle for the message.

Without a story, people won’t listen and the message will fall flat.

Just think about it. The greatest messages are told through story…

“Four score and seven years ago” sounds like the beginning of a story, eh? Abe’s setting the scene, and he knew exactly what he was doing.

Or how about: “I have a dream…” Again, the start of a story. MLK didn’t start with the facts or statistics; he started with his story.

I’ve been trying to find ways to create higher quality blog posts, and my most successful blog post was titled “How Quitting Alcohol Solved 95% of My Bad Habits.”

Why did it do so well?

I’m only now realizing its success was because the message was carried by a story, and when you use the story as the vessel for a message, incredible things can happen.

Eight days after I wrote that post, I received a message from a guy who said alcohol was the spark for many of his recent regrets in life. He told me that since reading that blog post, he hadn’t drank a drop of alcohol and was feeling incredible. He only found the message because a friend liked my post and he saw it by referral. So, thank you.

If you want to convey a message, make sure to wrap it in a story. You just might change someone’s life.


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